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55% lower cost per new opening
A repeatable network approach supported expansion into Germany and reduced the cost of opening new locations.
The challenge
An ageing network estate needed a new architecture and roadmap. Expansion into Germany required a repeatable opening process across 13 new locations within the client’s timescales.
What IEN did
- Developed an outlet network strategy for the UK and German expansions.
- Designed and delivered infrastructure for the separation of a network division.
- Advised on technology and partner selection for the German expansion.
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